In line with its vision for a waste-free future, Nestlé Pakistan has expanded the Clean Gilgit-Baltistan Project (CGBP) to Askole – Zero Point, a remote hamlet located almost 10,000 feet above sea level and the final settlement before the K2 base camp. The initiative will support the collection and recycling of approximately 40,000 kilograms of annual plastic waste from the region.

As part of the expansion, Nestlé Pakistan has donated a compressing and baling machine to the Central Karakoram National Park (CKNP). The machine will enable efficient compression of various types of plastics and paper waste collected in the area, which will then be transported downstream for recycling in collaboration with the Gilgit Baltistan Waste Management Company (GBWMC).

Acknowledging the effort, Raja Nasir, Minister for Planning, Government of Gilgit-Baltistan said,

“We are delighted at Nestlé’s efforts for a waste-free future, in this fragile site Askole, that is close to important glaciers of Baltoro and Biafo, considered to be the gateway to some of world’s highest peaks and the launchpad for mountaineering expeditions.”

Speaking on the occasion, Jason Avanceña, CEO Nestlé Pakistan, said,

“We are accelerating our actions to reduce the environmental impact of various kinds of packaging waste. Our vision is that none of our packaging, including plastics, ends up in landfill nor in oceans, lakes and rivers.”
“Tackling packaging waste requires a collective action of leveraging public private partnerships to find improved solutions to reduce, reuse and recycle,” he added.

Sharing key project milestones, Sheikh Waqar Ahmad, Head of Corporate Affairs & Sustainability, Nestlé Pakistan, said,

“Earlier, as part of the CGBP, Nestlé installed three compressing and baling machines, one each in Gilgit, Hunza and Skardu, along with a sorting machine in collaboration with EPA-GB and GBWMC. In the last five years, these efforts culminated into waste management facilitation of over 6800 tons of plastic packaging in the region, making a positive environmental impact.”

Nestlé Pakistan has previously contributed to regional sustainability by installing 225 benches and over 100 waste bins made from recycled plastic across 16 tourist hotspots in Gilgit, Hunza, Skardu, Shigar, and Kharmang. The company also donated 15,000 reusable bags for distribution among local communities.

Commissioner Baltistan, Kamal Khan, appreciated the expansion of the project to Askole – Zero Point and emphasized the importance of preserving the natural landscape of the region.

“We are thankful that Nestlé is playing a role in promoting a waste-free Gilgit-Baltistan.”

Also present at the occasion were Wali Ullah Fallahi, Deputy Commissioner Shigar, and senior representatives of CKNP and local administration.

This initiative contributes to UN Sustainable Development Goals 12 (Responsible Consumption & Production) and 17 (Partnerships for the Goals), by improving waste management systems and supporting local environmental resilience in one of Pakistan’s most ecologically sensitive regions.

Maulana Jalal-ud-Din Mohammad (1207-1273), popularly known as Rumi, was a Muslim theologian-turned-poet. His poetry, published in two genres of masnavi and ghazal is mainly focused on the idea of love and its relation to the intimacy with God. However, the thoughts of Rumi, expressed through thousands of verses and ghazals, go beyond love and touch upon various aspects of human life and the universe. Even a cursory reading of Rumi’s poetry reveals his wide-ranging and thoughtful expressions on nature, universe, world, anger, lust, justice, purity, etc. According to Ahmed Javed, a contemporary literary critic, Rumi is the best author of human experience in the world. In other words, Rumi best describes the meaning of being a human on planet earth. Alan Williams, professor of Iraninan studies and translator of the works of Rumi, has identified the voice of moral reflection or homily as one of the seven voices while defining the narrative structure of Masnavi, a long poem by Rumi published in 06 volumes. Similar vein of advice and observations on moral psychology can be found in over 3,000 ghazals of Divan or Divan-e- Shams, the collection of ghazals by Rumi. Brittanica, an online encyclopedia, defines moral psychology as “the empirical and conceptual study of moral judgement, motivation and development”. This article details the verses of Rumi, from both Masnavi and Divan, which convey the deep observations of the poet regarding moral psychology. The verses are easily discernible for enduring reliability.

Like other poets, Rumi deploys the tropes of allegory, metaphor, simile, folklore, historical events, personalities, Quranic verses, Hadith etc to make his point. I will present a selection of verses from Rumi’s Masnavi and Divan highlighting the moral psychology therein.

این جہان کوہ است و فعل ما ندا
سوئ ما آید نداہا راصدا
(M I:215)
This world is the mountain, and our action the shout: the echo of the shouts comes (back) to us.

Rumi has explained the recompense for deeds and misdeeds by comparing the whole world to a mountain. Just like the mountain returns the schists by echoing it, the good and bad deeds are accordingly rewarded in this world.
Rumi’s places a lot of emphasis on the importance of thoughts in the life of a human being. He considers that a human being is nothing but a thought itself.

ای برادر تو همان اندیشه ای
ما بقی خود استخوان و ریشه ای
گر گ‌ُل است اندیشه ای تو گُلشنی
ور بوُد خاری تو هیمه گُلخنی
Brother! Your worth is in your thoughts alone; you are blood and flesh apart from that
You are rose, if all your thoughts are selfless
If bitter, you are a thorn that is judged worthless
Brother, your worth is in your thoughts alone
M II, 277-278

The formidable effect of a person’s thoughts are highlighted in the above verses. The precursor of every action is a thought. In a sense Rumi is ahead of René Descartes (1596–1650), French philosopher, by three hundred years who affirmed cogito ergo sum ( think therefore I am!). In other words, the ability to think and perceive constituted the most important element of human existence. At many places in both Masnavi and Divan Rumi elucidates how negative thoughts disempower and depress a human being and how he can rise above those thought processes. In the opening verse of Ghazal 2500 of Divan, Rumi diagnosed that the doom and gloom is always characterised by mean thoughts of a man:

چه افسردی در آن گوشه چرا تو هم نمی‌گردی
مگر تو فکر منحوسی که جز بر غم نمی‌گرد
Why are you depressed and cornered instead of moving ahead?
But then you are an epitome of mean thought and you are obsessed over grief

In numerous verses, Rumi emphasises the layered and unfathomable inner world of a human being, making it all the more important to avoid judging someone through appearances alone. An example:

َمرد را صد سال عم و خال او
یک سر ُمویی نہ ِبیند حال اُو
A man’s paternal and maternal uncles (may see him) for a hundred years, and of his (inward) state not see (so much as) the tip of a hair (M:3, 4249)

Rumi underlines the complexity of human psyche in that it is characterised by an inner world which is rarely apparent. In other words, he implies that our judgements based on the outward appearances or behaviour of a person may well be wrong considering that appearances never represent the human being on the whole.

Regarding worldly gains and glory, Rumi maintains that on the one hand they uplift and increase a person’s standing among the people but conversely they become the reason of the downfall too as succinctly expressed in the verse below:

دشمنِ طاؤس آمد پر اُو
ای بسی شہ را بکشتہ فر اُو
The peacock’s plumage is its enemy: O many the king who hath been slain by his magnificence!
(M1:208)

Rumi is of the view that by reciprocating a bad deed, one becomes equal to the perpetrator of the act. He, therefore, exhorts restraint or better still good behaviour in response to treatment.

گر فراق بندہ از بد بندھگی است
چون تو با بد بندگی پس فرق چیست

Have I deserved my fate for some offence; If you hurt sinners what’s the difference?(M:1,1564)

It can be discerned from the above selection that besides numerous themes in his collection of verses (in Masnavi and Divan) Rumi conveys a message of morality in unmatched eloquence and clarity. Perhaps it is beauty and depth and a sense of wonder in these verses that remain relevant to date and keeps guiding anyone who immerses in the ocean of his wisdom.

In a heartening development, the Pakistan Army successfully located 14 passengers who had gone missing in the snow-covered Deosai region while traveling from Gultari to Skardu. Heavy snowfall had severed their land connection, leaving them stranded in one of the country’s most treacherous terrains.
The individuals, reported missing yesterday, were found taking shelter in an area known as Safaid Pani. A search team dispatched from Gultari located the group, confirming their safety. Deputy Commissioner Arif Ahmed while talking to The Nation, said “All individuals are safe and in good health.” The Deputy Commissioner commended the swift response of the rescue teams in overcoming extreme weather conditions to ensure the passengers’ safety.
The ordeal began when the passengers failed to arrive at their destination, prompting relatives and locals to appeal to the Pakistan Army for immediate assistance. The Army launched a coordinated air and ground rescue operation, deploying helicopters and a team of soldiers on foot. While adverse weather conditions hindered aerial efforts, the determination of the ground team proved pivotal in tracing the missing individuals.
The passengers had taken refuge at Safaid Pani, enduring freezing temperatures and challenging conditions. Rescue teams provided them with food, medical care, and warmth before preparing to transport them to safety.
“This incident underscores the dangers of traveling through high-altitude regions like Deosai during winter. Travelers must exercise caution and ensure adequate preparation,” remarked Deputy Commissioner Ahmed.
Locals have expressed immense gratitude to the Pakistan Army and district administration for their timely intervention. “Their relentless efforts saved lives under extremely harsh conditions,” said a Skardu resident.
The successful rescue of the passengers highlights the dedication and skill of the rescue teams while drawing attention to the unpredictable and often unforgiving nature of Gilgit-Baltistan’s mountainous terrain. Authorities continue to emphasize the importance of weather awareness and safety measures for those traversing remote areas.
This rescue operation serves as a testament to the coordinated efforts of local authorities and the Pakistan Army in ensuring public safety, even under the most challenging circumstances.